Myths of innovation

I’ve just finished “The myths of innovation book by Scott Berkun, it’s well written book, what I want to share with you. Author made great research about innovation, and categorize myths about innovation. In most cases this myths are used to excuse ourself, that we don’t try to make innovation.

Everyone should read this book, don’t wait, buy or borrow and read this book. If someday you have idea, just start making it. If you find excuse for this idea, check if this excuse is not one of those myths. The myths:

1. The myth of epiphany
2. We understand the history of innovation
3. There is a method for innovation
4. People love new ideas
5. The lone inventor
6. Good ideas are hard to find
7. Your boss knows more about innovation than you
8. The best idea win
9. Problems and solutions
10. Innovation is always good

One supplement for this is Derek Sivers post. He provides very easy equation.

Successful Business = Idea x Execution

Where idea is valued as:

AWFUL IDEA

-1

WEAK IDEA

1

SO-SO IDEA

5

GOOD IDEA

10

GREAT IDEA

15

BRILLIANT IDEA

20

and execution as:

NO EXECUTION

$1

WEAK EXECUTION

$1000

SO-SO- EXECUTION

$10,000

GOOD EXECUTION

$100,000

GREAT EXECUTION

$1,000,000

BRILLIANT EXECUTION

$10,000,000

Too summarize that I will provide one of my favorite quote:

“Try not. Do, or do not. There is no try”

I hope that this post helps somebody.